Story on Tableau: Is Pitchfork Biased?

Tableau Story

My Tableau story attacked a very big question: Is Pitchfork Biased?

My hypothesis was… probably.

My final answer… I think?

 

Overall, I was very surprised that somehow Pitchfork managed to have pretty consistent averages of scores across the years and genres. However, I uncovered a pretty obvious biased which was that Pitchfork overwhelmingly reviewed and rated rock albums. Now I wouldn’t say this is entirely their fault since a lot of music is generally categorized under rock. It was tough seeing over 18,000 albums segmented into nine genres. There was opportunity for some distinction as some albums fell under multiple genres but then that just made my dataset a little messier and harder to combine.

One interesting point I thought I found was arrived at with the use of a formula in Tableau. I calculated the percentage of albums by genre that received the Best New Music rating. Experimental albums were the mostly likely to get the honor at 6.722%. I argued that this is the case due to the innovation that is inherent to music that is categorized as experimental. However this argument isn’t as strong as I thought it would be when pop/r&b is second most likely to get BNM and rock as third. Yet this is where Pitchfork’s biased is… they overwhelmingly review rock albums. There is so much more room for data to be variable.

This is where my Big Query comes useful. I found that really popular artists and a lot of rock albums received scores lower than 3. Some even got a 0… now that is harsh Pitchfork. People have complained that the publication changed its position on a lot of artists after they got popular… or when their popularity declined. Does content even matter anymore? I hope so.

Query: Bad Rock According to Pitchfork

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Pitchfork reviews a lot a music so there must be some bad music. So I did a query to find out what rock reviews got below a 3 rating…

Apparently Soundgarden, Lou Reed, Patti Smith, Oasis, Bob Dylan, Weezer, Mumford & Sons, etc have more in common than just being rockers… they suck…

BAD ROCK

 

Entity Relationship Diagram: Pitchfork Review Dataset

I drafted two possible ER diagrams for the Pitchfork review dataset. pitchfork-reviews-page-1.png

I think the second ER diagram is clearer and shows how much unique information each review has. Based off of this diagram, I can clearer see the variables that I want to explore. For example, genre is a cultural construct that is fluid and requires to be put into context. Any outliers or pattern in the data pertaining to genre would be an interesting point to explore.Pitchfork Reviews - Page 1 (1)

 

Site Structure: Pitchfork

When a user visits a new site they make mental models to navigate content they have not encountered before. Thus balancing content in a consistent and logical way will help the ease of creating mental models for users. The goal is to build a structure of content that feels natural and does not mislead users.

image1The site map above was drafted during the last class. I was intrigued by hierarchical structures due to their pervasiveness in our world. It is commonly used in a lot of websites I use as well. Even Pitchfork.com utilizes hierarchy as it lists a main menu on its homepage and multiple sub-sites as you click them. However, with further investigation there was crossover in content. Best New Music is a main menu topic but also a sub-site of Reviews. Thus I decided my drafted site structure was lacking cross over.

Users don’t navigate sites in a purely hierarchical path. Instead it users often cross the hierarchy horizontally. For example, you want to order a new dress for spring. You visit your favorite e-commerce site and find the perfect dress and you see listings on the sidebar for sandals and a sun hat that perfectly matches. This site is realized that horizontally crossing the hierarchy to different topics from the main menu (shoes and accessories) will benefit usability and customer experience and the company, as it will hopefully generate to more sales.

Thus cross listing pages will help usability and casual browsing. So I decided to create a new site structure that would increase horizontal crossing but also keep the overall hierarchy. I also decided to be more specific with content.

pitchfork site structure.png

The organization scheme of this site structure is topical.  Since this site is about various topics in information architecture it makes the most sense to group them in a topical (yet subjective) scheme. However, since the posts are developed and written over time, a hybrid scheme will be implemented after as the content will be arranged chronologically.

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